This prompts Handler - who like Kavanaugh, Snoop and Keever feed DFD to their own beloved animals - to crack, “I wanted to get involved so I can share my food with my dogs because I’m hungry a lot.” “You love your dog, so put a little heart into what you’re feeding your dog,” says Keever, who demonstrates the edibility of DFD’s all-natural Blueberry DogsBar ($3.99 the most expensive DFD product is $66.95 for a 25-pound bag of food) by taking a bite out of it. The Santa Monica-based company, which stocks its goods at Petco, Pet Food Express and most neighborhood pet stores, prides itself on using all-natural ingredients such as peanuts and flaxseed and steers clear of sugar, salt and hydrogenated oils. The “we” in this Dog for Dog founder Kavanaugh - who started the dog-food brand with president and Three Dog Bakery owner Rocky Kanaka Keever - and late-night talk-show host and fellow investor Handler. So we figured we can say, ‘Buy some dog food for your dog, and we’ll drop off at a local shelter.’ You save a dog’s life.” As rapper Snoop, an owner of 11 dogs and an investor in Dog for Dog food, explains, shelter mutts most often are euthanized not because a pound lacks space but rather “because there’s not enough food to feed them. Perhaps it takes a Dogg to know what abandoned hounds need.
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